Facebook is installing new controls it says will better inform its members about the way companies are targeting them with advertising, the latest step to quell a public outcry over the company’s mishandling of user data.
Starting July 2, Facebook for the first time will require advertisers to tell its users if a so-called data broker supplied information that led to them being served with an ad. Data brokers are firms that collect personal information about consumers and sell it to marketers and other businesses.
Facebook has also set up new procedures for the handling of names of potential customers supplied by data brokers. Advertisers seeking to upload lists of these prospects onto Facebook’s platform will first have to promise that the data vendor obtained any legally required consent from those consumers.
Source:NBC News